Do you face career uncertainty? Do you have the desire to control your future and the drive to insure your success? – We are here to help!

Directed Equity, Inc., a leading commercial and franchise finance company, provides clients with financing, leasing, and Self-Directed 401k products and services. Directed Equity founders Mark Challis began the company in 2004 with a simple premise:

We want to help great people start and build successful businesses, by providing financial education, access to cost-effective financial programs, and financial tools that minimize business costs and taxes.

Their drive to help small business owners and to develop innovative financial programs that enhance the financial value of being in business has positioned Directed Equity as the proven leader in the franchise and business finance industry. They continue to offer their flagship product, “The Directed Equity Self-Directed 401K” which allows a new business owner to fund their business with retirement funds without taxes or penalties, while at the same time creating an excellent wealth-building tool with terrific tax and retirement planning advantages.