directEDUCATE logo — Directed Equity education program

One-on-One Guidance to Fund A Business the Right Way

Knowledge Is the First Step to Smart Funding

Directed Equity offers a personalized, one-on-one webinar to help entrepreneurs find the right financing for their next business venture. directEDUCATE™ walks you through all major financing options — 401(k), SBA, conventional, and equipment loans. Together, we help reach mid- and long-term financial goals, including key tax planning and wealth accumulation strategies. Our commitment to small business financing education is the best in the industry.

At Directed Equity, we’ve always done things a little differently. Our goal is to build a relationship and become your best long-term funding partner. That’s what sets us apart from other single-transaction lenders. It’s also why we hold a 98% satisfaction rate among our franchisor partners and a 100% referral rate. We give entrepreneurs the information they need upfront and in plain terms. From there, we help build a funding strategy that works for both immediate and long-term goals. In fact, many clients return to fund their second and third franchise locations after their initial launch.

Preview the directEDUCATE Program

Ready to take the next step?

Once an entrepreneur has completed the directEDUCATE process and qualified for one or many of our many financing options, our team guides them to the next step in the business funding process. The directINVEST™ (ROBS) program includes full management of all financial transactions, legal paperwork, and tax planning — leveraging retirement savings to ensure every client makes the smartest, most informed business decisions possible.