Directed Equity will be attending the 2026 Multi-Unit Franchising Conference (MUFC) at Caesars Forum Conference Center in Las Vegas, Nevada, March 24–27, 2026.
The Multi-Unit Franchising Conference is one of the franchise industry’s premier annual events. Bringing together multi-unit operators, emerging franchisors, and franchise development professionals from across the country in its decades-long run as a cornerstone event in franchising, MUFC draws thousands of attendees representing hundreds of brands — making it one of the most concentrated gatherings of franchise decision-makers in the industry each year.
For Directed Equity, MUFC is an opportunity to connect with franchise brands and development teams who are actively working to grow their candidate pipelines and to introduce our ROBS (Rollover for Business Startups) and SBA 7(a) financing solutions to the operators and advisors who need them most. Our focus at this year’s conference is building relationships with franchisors and referral partners who understand that financing is one of the most critical — and most commonly overlooked — factors in a candidate’s path to ownership.
Financing is one of the most common barriers franchise candidates face, and it’s one of the most solvable. Directed Equity specializes in ROBS (Rollover for Business Startups) plans and SBA 7(a) lending, giving qualified buyers a clear, IRS-compliant path to funding their franchise investment without taking on traditional debt. For franchise development teams looking to close more deals and reduce candidate drop-off at the financing stage, we’re a resource worth knowing.
If you’ll be at Multi-Unit Franchising Conference this year, we’d love to connect. Reach out ahead of the conference to schedule time with our team.





